Denki-Gai - Reviews

Alt title: Denki-Gai no Honya-san

Apinys's avatar
Jun 3, 2015

Welcome to The Electric Town's Bookstore, a truly magical place and a wonderland for all otaku or a just any anime/manga/novel/video game/whatever fan. And us, the chosen ones, get a sneak peak at the first floor (sometimes also the 7th) of this 7 story building. Be warned thou, Sommelier-San could force you to read some weird thing that trigger your inner fetish. 


The story of Denki-Gai focuses on its 7 employees.

From left to right: Kantoku; Fu Girl; Hio-tan; Sommelier; Sensei; Umio; Kameko

Throughout all of the 12 episodes there is very little story involved, as we generally just follow the everyday lives of the 7 co-workers experiencing what’s it like to work in a bookstore on the dark side of the moon. But the story is also at the same time very important as it pushes characters forward and reveals their quirkiness full load. The stories main emphasis is on the personal relationships of the main team. We have 2 couples and a sort of love triangle…square…doesn't matter. Traveling to conventions, working hard to create the best display shelf ever and off course drinking is all part of story here. A lot of time and effort is also used to show the story of Senpai (she is a newbie manga artist), her creative struggles and incredible low amounts of femininity. There is definitely nothing special about the story, but it still provides premise and opportunities for some great jokes/gags.


This show is very far from being something one could call eye candy. Personally, I really liked the character models; all of them were unique and very fitting to their characteristic role. I also loved the way the zombies looked, they were hilarious. The thing that disappoints me a bit is the level of detail, especially within the shop itself, sharper edges and more background details could have helped and even provided more comedy material. But what we have is pleasant for the eye and fits the dark humor of the show.


I must say, the opening song "Kajirikake no Ringo" caught me off guard. I found myself listening to this song over and over again, it's so simple and yet somehow addictive… I guess this is what you call love from the first "tune". Otherwise the soundtrack is pretty blank and uninspiring, something you would expect form a comedy/gag style anime… But, "Hats off to" all the seiyū. The voice acting is really top notch and contributes to the overall greatness of the show. The way voice actors fit the characters is really something to be amazed.



This is where the show shines... Each member of the main cast has a distinctive personality, traits... and fetishes. I'm sure you will love Fu Girl, she is zombie freak, always carrying a baseball bat with her, just in case a zombie apocalypse happens. Her interactions with Sommelier and Umio are a LOT of fun to watch. Then you have Sensei, her messy life style and constant struggles to have more "girl power forces all the girls in the group to help her be more "lady-like". Sommelier is a GOD and there is nothing much to add, as he speaks very little, but his presence is divine. The director is a boob philanthropist and Umio is just your typical Otaku 3000. The side characters are also amazing, especially G-men (a government manga inspector), her relationship with Sommelier was heartwarming and hilarious at the same time.

The down side is that there could have been more development on Kameko and Fu Girl, because they seem to be a bit below average compared to other members of the crew. More back-stories would have been appreciated as well, but this of course strongly depends on the original material.


I must say, knocking on the door of this bookstore I wasn't hoping to find such an energetic and exciting bunch of people and the 12 episodes just flew by like summer breeze... Leaving the bookstore, I did not expect to see something like what was shown in the last 4 minutes of the final episode :D Nonetheless the great impression stays and I am glad to give this show a nice 9 on enjoyment.

Note: When star-rating shows on AP, I always give them my "enjoyment" score(I'm so nice), but on my reviews you will always find the true technical score.

7/10 story
7/10 animation
8/10 sound
9/10 characters
8/10 overall
krofire's avatar
Apr 23, 2022

Shin-Ei Animation’s 2014 otaku-culture-fest may tick a lot of boxes for manga store fans but its zany antics fail to impress. The action focuses on the lives of seven employees at the Umanohone Bookstore (abbreviated to just “Uma” and meaning “the horse’s bone” – a tongue-in-cheek-reference to real-world doujin shop Comic Toranoana – “the tiger’s lair”). It is a fairly obvious setup for a self-referential manga. Why not read manga about people who read manga then watch an anime based upon that manga? It sounds like it could be a lot of fun and the young shelf-stackers are your typical slice-of-life stereotypes: we have the manga guru, the innocent newbie, the shy girl obsessed by zombies, the amateur manga author/artist and so on. When the manga artist needs help they all muck-in to form in impromptu doujin-circle. Like that is normal huh? Then they all troop off to Comiket. This is the first show we have seen where season one has two Christmas episodes and two Valentine’s Day episodes. It is so lacking in imagination it has to repeat these significantly over-cliched celebrations to piece together a story. Other than stacking books, talking about girl’s panties and having mad unfulfilled crushes on each other not much else happens. To keep the thing steam-rollering along the anime is filled with over-the-top visual gags such as bashing imagined zombies with a base-ball bat and other such violent-looking action. It thinks of itself as “crazy” and "whacky" in delivery but sadly the humour is way wide of the mark and it mostly fails to deliver any humour. A typical scene has the bookstore clerks getting drunk in a park. We wanted to like this show but it fell pretty flat. The visual humour just isn’t funny so we assume that fans were laughing at the otaku jokes. We weren’t. Dull.

6/10 story
8/10 animation
7/10 sound
7/10 characters
7/10 overall
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rbjr73's avatar
Dec 18, 2014

Denki-ga is nowhere revolutionary..but what it does well is keep you laughing with hillarious otaku extreme gags,,,I'll will defintely watch is something light, entertaing, pleasant surprise, Thin Genshiken mixed with Monty Python... 7 out of 10.

5/10 story
8/10 animation
8/10 sound
7/10 characters
7/10 overall
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Goukeban's avatar
Jul 6, 2017

Expectations sure are a bitch! Keep them too broad and you’re bound to, eventually, be met with disappointment, but we still need them to prepare ourselves whenever we began experiencing a work from the media we love. When I first began watching Denki-gai no Honya-san, I had just come out of watching the first two seasons of “Working!!”, which remains one of my all-time favorite anime, so I wanted to experience another slice-of-life focused on the day-to-day of people at work. Being the workplace in question a manga store and the people in question passionate Otaku, people like me, I was in for a treat. It just wasn’t the treat I was expecting.

Story and Characters

Credit where credit is due, the show actually makes a nice move by utilizing two distinct characters in order to develop the setting: Umio, a very passionate otaku with no restraint to displaying his affection for the hobby, is the new employee, which gives the anime the proper excuse to explain the situation of the cast; Hiotan, in the other hand, is the one character who has no experience with the one true religion of Otakudom, so it’s in relation to her that the show gets to comment about anime, manga and other aspects of otaku culture. Not a bad setup, now allow me to explain why it fails: remember how Genshiken, for example, actually spent the first episode giving away the characters main traits and easing the protagonists in to then begin developing the conflict? Denki-gai is not very good on that. At all. Right off the bat it’s easy to see that the series is more worried about setting the scenario than the characters, which is ironic since once the conflicts begin, this setting seems more like a backdrop to bring the cast together than something actually meaningful to the plot.

The running motif of the story here are the different couples who form amidst the various gags, so before progressing, let’s do the presentations:

Sensei is an aspiring manga artist and the only one to seems to have what is immediately recognizable as an actual character trait, rather than a simple quirk, that of being slovenly and easily stressed. As early as the first episode, she and Umio start developing romantic feelings for each other, although it displays the most barebones chemistry possible: nice guy helps desperate girl. I realize this might sound hypocritical, given some of my favorites, so I’ll address it properly in a moment. A running gag involving Sensei is her lack of “Girl Power”, and that happens to be one that eats away a lot of her “development”, since frequently all of the traits the show applies to her end up invariably playing to this same gag.

Next is the growing bond between Hiotan, whose quirk seems to be excessive and trivial panicking, and Kantoku (director in Japanese), nicknamed this way because he apparently likes to film his employees in awkward moments. Truth be told, Kantoku seems to be the only one with the semblance of a diverse personality: he’s a pranker, but not a mean spirited one, which doesn’t clash with his behavior when he needs to act as a leader or be responsible with his employees. The way the romance between this couple springs into existence, though, is piss-poor: at one point in the story, Hiotan clings to Kantoku, initially for comedic purposes, and then begins to take his kind acts, in contrast to his usual behavior, as the result of romantic feelings, up until the show decides to treat their clichéd, innocuous and barely eventful interactions as the marks of a “soon to be”, “maybe someday” couple. Please, craft bigger quotation marks in your mind, these ones are not enough.

One relationship that seems to be already going on is the one about the backfired moe bullet Fu-girl, who is obsessed with anything related to zombies and has a mad crush on Sommelier, a tall and silent man who acquired the nickname by doing manga recommendations to the clients. It’s obvious that the feelings here are mutual, but none of them really progress in their efforts because both don’t know how to properly communicate that. As I write this I noticed that none of my notes over the series actually addressed their relationship, and that is because, frankly, all that can be said I just summarized right above. The two are easily the most vapid creatures in the whole anime and their interaction is a very clear example of the general problems plaguing the show.

Couples out of the way, now we can get to the lone candleholders on the block: firstly, Kameko is a girl who enjoys taking pictures with her camera (get it? CAMEra, Ko = child, get it?), who is revealed later on to have a crush on Kantoku, but got left behind for trying to keep low profile for too long. Why should the audience be invested in the late-to-show-up emotional grievance of the second most insipid block of ink in the show is not properly conveyed, but hey, at least she’s not Fu-girl, whose brick-like presence and complete lack of meaningful personality drags the scene down from painfully average to just painful. Did I come off as bitter? Anyway, next in line is Tsumorin, a former employee at the shop and now a cosplay celebrity/ doujinshi author who ALSO had a crush on Kantoku. Is there any kind of projection going on here? I hope you like attempts of empathy for a character that has barely been established and offers no reason for the audience to care about, cuz this show sure is going to try! Possibly the only real reason she exists in the story is to make the idea of a romance between Hiotan and Kantoku a little more credible.

Ok, let’s dial back a bit and address the issue of Umio and Sensei, Some might find a bit hypocritical of me to criticize their dynamic, since some of my favorites (Toradora!, Working!!) have similar ones going on between their main characters. The point of my criticism, though, is not the set up itself, but the way it’s handled, which is why I don’t think it displays good chemistry between the two, so please hold on while I attempt to expose my perspective. Building good chemistry between love interests in a story involves crafting this idea that both play off of each other’s personalities and visibly add something to the other part. That can’t work properly if it happens to be a one-way street, as it is here: Umio acts kindly, helping Sensei with her manga, she pretends to bring out some semblance of confidence, backpedals and the situation devolves into a gag. Being fair, as a plot point, the relationship between Umio and Sensei actually does something to Umio’s character, by portraying him as a very supportive person, even if in a simplistic way. That, however, never goes beyond the “nice guy/awkward girl” archetypes they are set into and the show doesn’t properly convey how they could really work as a couple. Truth be told, the notion that they are meant to be in a romance is kept simply by the shackles of the genre, which we’re all knowledgeable of already, and by how heavy-handed the anime is about it.

You might have guessed already what the main problem here is: the underdeveloped cast. At the top of the characterization pyramid is Kantoku, but even then he only reaches the Decent mark, while the rest of the crew is stuck between completely vacuous outside of a simple quirk, or one-dimensional. You may argue that the way they act within the jokes lay out more details in a subtle manner, but I think the point of having effectively subtle characterization is by getting the various traits about a character to connect in the big picture (personality), so when these traits fail to connect in a cohesive manner is that the attempts of characterization become meaningless. The point I’m trying to get with this diatribe is that the characterization in Denki-gai is disjointed and the show’s attempts at it end up creating a shallow picture instead. To make matters worse, the romantic progression is close to nonexistent. Romances get introduced, for sure, but no proper confessions are made and whenever any kind of development (or at least what the anime passes for it) is attempted, the show seems to take a step further, just to step back and shove its head in the ground, dreadfully afraid of making the status quo any less stale.

As expected, these problems spread over to the humor too. Now, I have no issue whatsoever with establishing comedy based on character quirks; “Working!!” has about 80% of its comedy crafted in the same principle, Tanaka-kun wa Itsumo Kedaruge drives this home in every chance it can get away with (which is every time) and I have no complaints with the way these shows do it. The matter of the issue here, besides the lack of additional layers to the characters to help endear them to the audience and make their reactions comically effective, is the application. In both of the shows mentioned, the quirk in which the jokes were based on was a constant, but the punchline was handled with a twist in every opportunity, either a difference in timing or the situation in which it was applied, while the same doesn’t come out much in Denki-gai, and knowing each character’s main trait makes the joke quite predictable already. This anime tried a lot, in many forms of humor, but none of them displayed the cleverness of writing required to actually pull it off and set the timing to the appropriate moments.


This is not turning out pretty. At least the presentation section comes out shorter than the Story one in my reviews.

So, how else does this anime drops the ball? Well, we have the character designs, for once. It’s not that uncommon for different characters to have similar faces in the same anime, but it’s uncanny how the models in Denki-gai seem to have identical facial structures, with only hair and accessories used to differentiate them. Add to that a sickeningly excessive use of blushing and I wouldn’t exactly call this an example of variety in visual presentation. I’m not kidding when I say that with a third of the show left to watch I was having pavlovian style reactions of disgust every time I saw someone’s face go red, Fu-girl herself I couldn’t even look at because of how much her character became an eyesore with her face that screamed “I’m about to start crying desperately” in every frame.

When it comes to the voice acting, the show is surprisingly tame for a gag manga, although this might also be an effect of how stretched out are the skits, and the acting doesn’t reach very emphatic degrees for the genre. To be fair, this particular approach might resonate better to the comedic preferences of other viewers than they resonate with mine, so it isn’t really a point I can use to detract from the anime. That same trait also spills over to moments that are more dedicated to “characterization, although perhaps with the exception of Matsuoka Yoshitsugu as Kantoku, and thank goodness for at least his presence in this anime. Fun fact: Hiotan shares the same seiyuu, Takamori Natsumi, as Miyano, from Tanaka-kun. She doesn’t have the friendly demeanor or the dedicated personality Miyano displays, though.

Personal Ramblings

Just comes to show how connecting to the work in the first place helps a lot when you watch it, it’s a lot harder to find enjoyment when the first episodes failed so hard to get you involved. Sometimes I wonder how much more I’d speak highly or poorly of any work if it managed to be something I had special attachment to, or no attachment at all. Were my disposition towards a show like Steins;Gate, for example, superior to indifferent, would I be among the people shouting endless praise to it and stamping a 10/10 in my review? There were some instances, sadly not many, of my re-watch of Denki-gai when I looked at what had just played out in a scene and thought to myself “This normally would be something I’d laugh at, if my disposition weren’t so low”.

That doesn’t mean I don’t stand by everything I said here or in my other analysis, but it really makes me ponder how much our initial attachment or to a work can makes us more prone to catching up faster to the qualities or shortcomings it might exhibit. Tell me if you never thought about it: watching a show you already like in the first episodes makes you see more than other viewers do when getting to specific moments that might come off as meaningless to others, while if you dislike the show from the beginning the multiple little grievances stack up to form a larger problem, making the whole picture seem uglier, to the point where its qualities end up becoming mute.

I didn’t expect to turn out this bitter when I first decided to write this, but among my set of opinions that have changed over the years, this one didn’t turn up for the better.

?/10 story
?/10 animation
?/10 sound
?/10 characters
4.5/10 overall
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Aizyol's avatar
Jul 6, 2020

I love it! It's very funny but i would like them to have another season like when they fall in love and start to date! It's a very good anime! 

9/10 story
10/10 animation
10/10 sound
10/10 characters
10/10 overall
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