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Ruby and friends visit Jewel Land's neighboring Kingdom Sweets Land, to celebrate Princess Mana's birthday with a festival. While the party preparation continues a mysterious gummy falls from the Sky. What appears will have them save their world, and eat all the sweets in the land to help save it.
In Jewel Land, Jewelpets, creatures who has the natural ability to use magic lived in harmony with the Witches, attending the Magic Academy to learn to use magic with their Jewel Eyes. However for Ruby, a white Japanese Hare whose magic sometimes fail, is appointed to go to the Human World to search for her partner. But when she used the card the magicians gave her, she was sent to the Human World by accident. In the Human World, A girl named Akari Sakura met her on the beach on her way to school. At first, Akari can't understand her due to her Jewel Land Language until Ruby took a special candy so she could speak and understand human language. As the day passes, Ruby knew about her problems and later apologized. A Jewel Charm appeared on Akari's hand and she realized it that she's chosen by Ruby to be her partner. After that, she decided to become a student along with Ruby as they were accepted and entered the Jewel Star Grand Prix.