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Yea, I guess normalization is probably a good way to describe my goal. I decided a while ago to have all of my reviews exclusively use gender neutral pronouns as a way to help people get used to those sorts of pronouns (since I know it can take a little bit of adjustment to parse what's being said when unfamiliar words are used). And to a lesser extent, I do it to help people realize that pronouns are just a grammatical tool and don't inherently need to be gendered in order to perform their grammatical functions. A lot of times, neopronouns are used specifically to refer to non-binary or gender-queer people, and I think that unfortunately just further cements the idea of "pronouns=gender" in people's minds. And, while I doubt it'll happen any time soon, I'd love to see a world where gender neutral pronouns were (at the very least) the default and where gendered pronouns were maybe even phased out entirely. Gender exists regardless of whether that gender is referenced within the grammatical tool that is pronouns, and I personally think that gendered pronouns do more harm than good.