Today, Mobile websites and Mobile applications can look very similar at first glance, and determining which suits to our needs will depend upon target audiences, factors, available budget, intended purpose and required features. If you are planning to establish a mobile presence for your business or organization, whether you want to create an app for users to download it or a mobile website, or perhaps both.
Now let’s try to look at what a mobile website and a mobile app can do for businesses.
This is a mobile version of the desktop website. It is independent and separate from your website (desktop) and is designed for exclusive mobile use. Typically Mobile websites do not have as much content as desktop sites. It has limited pages and each page is optimized to match that people what they are usually needed when using mobile to access websites.
Why you need a mobile website
Mobile websites make businesses reachable from any mobile device that has a browser. Nowadays, all smartphones have browsers meaning your business will be accessible nearly 61 percent of the US population if you have a mobile site.
If you have a desktop site, users will assume you have a mobile website. Now mobile websites are an extension of your brand. That means a lot because it’s been widely reported that more than half of users tend to have negative opinions about a brand when they can’t access it from their phones. There are no downloads necessary. Just a browser and users can pop right into your site.
The mobile app is one of the software applications made specifically using on smartphones and other small wireless devices such as tablets and smartwatches. They are developed entirely separately from the website. To get an understanding of what mobile apps are you should take a look at this Translator ･ - Voice & Text Translator. This is the best translator on the market which provides the best translation solutions to users.
Why you need a mobile app
Users spend more than two hours a day on their smartphones, where 86 percent is spent on mobile apps. Mobile apps can serve many functions, deliver general information like prices, events, they can facilitate the booking, searching, be a platform for personalized service, can have messengers, and many. Perhaps the biggest advantage to having an app is giving the user a complete experience when they’re inside your app.
The Cons: Mobile Apps vs Mobile Websites
If you have a website, it is very simple to set up a mobile site. If you had someone else or an agency develop your site, it should take a less cost to set up a mobile site. That business should have mobile sites. For this purpose, you can know how they stack up against mobile apps. No app store presence, No push notifications, No offline access, A challenge to design.
Mobile App Cons
The truth is that comparing mobile websites and mobile apps are like asking to choose between bread and butter. Bread is great, but it’s awesome with butter. Right? Since mobile websites are easier to get up, the mobile app needs to have a strong argument for themselves if you were to consider getting one set up.
Added setup This is used to be a pretty strong con against mobile apps, but now with app building solutions like Build Fire, getting an app up and running isn’t really hard and definitely doesn’t take a long time. For all businesses, the app doesn’t have to be very elaborate at the start. Ones the setup can be quick if you’ve planned ahead.
Extra Cost In rare case businesses wants to have a fully custom app, whether for some functions like booking, mobile commerce store or as a customer service channel, app builders are able to provide a drag and drop platform for a fraction of the price of custom apps. Builders can charge that saves a lot and ongoing support
It’s more work Mobile apps might be drag and drop but they are not definitely going to operate themselves. Apps should be part of a larger mobile strategy and marketing strategy. You need to spend time on learning app marketing so that can maximize your app and get a good return on your investment. It’s more work but it promises more returns.
So, which is good for business?
It is really hard not to be partisan here and I don’t like mobile browsers. But since the dawn of smartphones with huge screens, they’ve become more tolerable and usable. I think since it’s easy to set up, all businesses should have at least a mobile website. However, if you want to bring your business mobile presence to a whole new level, getting a mobile app is mandatory. Through your app, you can possibly open a new stream and bring better service to your users. Since it’s not a lot to have one up, you should really think it over.