Riri YAMASHITA

Riri Yamashita is an animator and director, creating commercials, web shorts, though they specialize in music videos. According to their portfolio website, the first public work they ever made was the music video for the Vocaloid song Kakokei ni Dekimasu ka, by the producing duo Omoi. Commonly, they are commissioned for works appealing to a female audience like male idol or VTuber music videos--collaborating often with the VTuber agency NIJISANJI.

They tend to be the sole creator on their works, doing the photography direction, editing and animation all on their own leaving them with an expanse of creative freedom; this allows their signature style to truly shine. They have a trademark blue hued color palette and a distinctive blending of animation with a live-action background and photography effects. Throughout their videos, the 21:9 aspect ratio is the primary aspect ratio, but it varies within the video depending on the subject. Most of the music videos feature many close-ups--with a specific focus on the eyes.