Introducing the new Anime-Planet brand, and updated design

Discussion in 'Site Announcements' started by sothis, Dec 29, 2018.

  1. sothis

    sothis Forum Moderator Anime-Planet Founder Developer

    Posted by sothis on Dec 29, 2018
    3... 2... 1... LIFTOFF!

    After months of planning, research, and iteration, we're pleased to announce the new Anime-Planet brand.


    Anime-Planet was created almost 20 years ago as a pet project, with an arbitrary name and frequently-changing logo. Because A-P has long since become a recognizable destination for the anime and manga community, for the past year, we've focused on creating a brand that can guide any future design changes.

    The branding process

    We wanted our brand to evoke the following feelings:

    • Elegant and whimsical,

    • Welcoming and engaging.

    • Pleasing and surprising.

    We chose traditional Japanese items (lucky cats, darumas, etc), patterns (origami, kimono), and colors (indigo, vermillion, etc) to highlight these themes.

    Our logo

    We wanted to find a logo that illustrated the sense of whimsy and elegance, while also having a strong tie to the name Anime-Planet.

    The process began with dozens of rough sketch ideas, and revisions.



    Eventually we moved towards a round planet mascot that could change into one of many other "characters", such as a daruma or lucky cat. The defining "brand" element is the "a_p" for the eyes and mouth of each mascot, which matches the font of our text logo.

    This planet mascot also went through many rounds of iteration, including exploring different ring styles.



    At this point, the brand was almost finalized, but felt like something was missing. Papercraft and origami was the solution. Our final mascots, and future images on the site such as challenge banners, have papercraft-style shadowing to further promote elegance and whimsy.


    Website changes

    An effort to fully redesign has been underway for 6 months. As this process will take considerable effort to complete, we wanted to launch the new brand and an intermediary site update.

    Over the next few months, we'll continue to roll out small design changes based on the redesign, so that there isn't a huge, jarring change that will happen all at once. We hope to have the new anime information pages, which are already finalized in the design stage, up within a few months.

    Today the following changes are live:

    • New fonts: Muli and Oswald.

    • New logo and header (yes, we do hope to have a dark theme available in the future sometime).

    • New homepage and manga homepage banners. The anime, community, and characters homepages should be ready within January.

    • New colors (indigo, vermillion, a burnt red, and [in the redesign] the old purple color).

    • New visual upgrades that exist in the upcoming redesign (button styles, header styles, etc).

    • New social media banners and imagery for our Facebook and Twitter accounts.

    Today's update is more of a skin than a redesign, so that there's a halfway point between the current content, and the upcoming redesign. For this reason there might be small things that look a bit weird, and there are still some areas that need updating, like forum styles.

    We also plan to update the following in the redesign:

    • Badges. This will be a slow effort, but we aim to replace all badges to be in-line with the new brand.

    • Challenge banners.

    • More integration of the new mascots.

    We'll release teasers of the redesign over the coming months, and will release small design updates along the way to make the transition easier.

    Thank you, as always, for your support of Anime-Planet. A-P is a fan-created and fan-run website without corporate sponsorship or ownership, so if you appreciate these updates, consider supporting the site. We're especially looking for experienced/advanced front end developers (available either as volunteers or as short-term contracts) that we can leverage to get the redesign up asap.

    We look forward to sharing more design updates over the coming weeks and months.
    BrainBlow, Mayank, Leighla and 378 others like this.
  2. Grizz

    Grizz Database Moderator

    Posted by Grizz on Dec 30, 2018
    Yay fancy new everything!
    Leighla, mirokimo, EmoTurtle and 83 others like this.
  3. Helbaworshipper

    Helbaworshipper Database Moderator

    Cheers to the new look.
    Leighla, mirokimo, Russiel and 42 others like this.
  4. RascaI

    RascaI Well-Known Member

    Posted by RascaI on Dec 30, 2018
    Everything just feels good to look at now. I love it. Great job team, the result is extremely satisfying :balloon:
  5. StarsMine

    StarsMine Database Moderator

    No but really, massive hype. Letsa go.
    Leighla, Russiel, Nita09 and 23 others like this.
  6. randomredneck

    randomredneck Well-Known Member

    It's bright. The white and bright blue is kinda straining to look at.
  7. RyanS1555

    RyanS1555 Well-Known Member

    Very well polished ! Can't wait to see future updates <3
    Leighla, Yellae, Nita09 and 16 others like this.
  8. Feinraf

    Feinraf Developer

    Nice work as always team! Looking forward to seeing further changes!
    Nita09, Bre11, x9kill and 6 others like this.
  9. yubelsapprentice

    yubelsapprentice New Member

    Thanks for the new ideas!i hope these work out. Also another good thing to implement would be light novel section. I know that there are some Light/ Web novels under manga, but they are missing some Light/ Web novels, unless of course it only considers Japanese then that would make more sense, since I also read Korean and Chinese.
    Nita09, Mareep, DeathSythe21 and 3 others like this.
  10. RoseCandle14

    RoseCandle14 Active Member

    Great Job! You never cease to amaze sothis!
  11. AlchemistDaisuki

    AlchemistDaisuki New Member

    Oh my god! Great job for team. I like new face everything. I I hope new Anime-Planet brand and update design could be one the beautiful, satisfying, good feelings and amazing in the future. [​IMG]
  12. Grizz

    Grizz Database Moderator

    Posted by Grizz on Dec 30, 2018
    A Novel only section at this time is not planned. However we are actively adding them when requested and when seen. If you find any missing please report them here

    We currently add Japanese Light Novels, Korean Novels and Chinese Novels
  13. STRlDER

    STRlDER Member

    Dark Theme? Would love that.
  14. KarinXOXO

    KarinXOXO Database Moderator

    Looks great! Awesome job, team!
  15. TheBoom

    TheBoom Member

    This looks awesome, thanks Sothis
  16. cafemintea

    cafemintea New Member

  17. sothis

    sothis Forum Moderator Anime-Planet Founder Developer

    Clearly the forum styles need more work than anticipated - I'll personally work on this overnight and we'll get another round out tomorrow.
    Sweetiie, TIWA, R1V3R and 8 others like this.
  18. MechaOblivious

    MechaOblivious New Member

    Finished an episode, clicked my profile and... Huh? Everything looks different! Its looking really good and I'm looking forwards to the future updates!
  19. HuMax

    HuMax Well-Known Member

    Posted by HuMax on Dec 30, 2018
    "Great Success!"
  20. g3data

    g3data Well-Known Member

    *lowers contrast*

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