Waccha PriMagi!

TV (51 eps)
2021 - 2022
Fall 2021
3.58 out of 5 from 79 votes
Rank #4,718

Middle-school first-year student Matsuri Hibino loves festivals, and she dreams of one day being able to star in "PriMagi," a magic-like form of stage entertainment borne from song, dance and fashion. That day arrives when the hyper-spirited, trouble-making magician Myamu arrives from the magical realm and scouts Matsuri for PriMagi. Together, the two compete with rivals to rise to the top of PriMagi.

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I've seen a fair amount of idol (/magical girl) anime, a sad amount of which were designed for 5-year-olds. Pripara, Aikatsu, Precure, you name it. This one is BY FAR the worst one I've ever forced myself to watch. Everything about this show is a complete mess, I'm not even sure kids could enjoy it. This review is currently based on the first 20 episodes, and will be updated if needed. It's also being rated on how good of an anime it is from an average viewer's perspective, not how good it is compared to past seasons. (read: not going easy on it because 'its a kids show') Story Going to start with the story. There isn't much of one. At the very least, at ten episodes in, there isn't any major direction. I will update if there are any major changes but it seems to be a simple "enter contest, win contest" kind of series. Here is a quick review of the synopsis: "Middle-school first-year student Matsuri Hibino loves festivals, and she dreams of one day being able to star in "PriMagi," a magic-like form of stage entertainment borne from song, dance and fashion. That day arrives when the hyper-spirited, trouble-making magician Myamu arrives from the magical realm and scouts Matsuri for PriMagi. Together, the two compete with rivals to rise to the top of PriMagi." So, its simply a idol anime. Girl wants to become idol, becomes one, and instantly becomes known enough to get the attention of all famous people. Unlike some more mature idol anime, Hibino is apparently top-idol quality by episode 2, no training needed. There have been some attempts to have some character development, but it hasn't really happened (see character section for more info). Its mostly just a compalation of random scenes will little to no direction, and it feels disjointed with no sense of time. Hopefully they introduce some sort of dilemmas for the girls to face. Setting Setting has always been one of the biggest flaws of the PriPara franchise. Unlike other shows (including idol shows), they never properly set up in detail how their world works, how the Pripara world works, or what the cards are (they are explained in Aikatsu). In the past its always been unclear if it was a digital world, a magical one, alternate dimension. And it was never clear how it fit into society, how well known it was, who used it other than 10-year-old girls, etc. One of those 'just don't think about it too hard' kind of explanations. The biggest difference with Waccha PriMagi is the introduction of ACTUAL magic. However, this has done nothing but muddle the situation even more. Still doesn't explain how the outfit cards work, who knows about the magic, etc. Its not revealed until episode 40 that their shows don't even air on TV? Mentioning its (maybe?) a live-streaming only event seems like basic info we should have. And I know it's a kids' show, but that's so excuse for a lack of world-building. Its been done perfectly fine in similar shows. Animation Lots of bright colors, no details. Fill Tool the anime series. Obviously low budget, they're probably not concerned on wasting money to impress kids. However, the CGI dancing is good, and has come very far over the years. Characters Characters are one of the big stand out weak points of this season. Instead of just one, TWO of the main characters are designed to be complete brats the audience is supposed to hate. Both Myamu and Miruki have been given opporunities to stop being asshats but they remain unbearable ten episodes in; they are two-faced and self-absorbed, and are only out for themselves. High cringe levels. Usually characters with these personalities drop them quicker than this, like Laura or Yurika. Now about the MC, Matsuri. She is the most BLAND of all the idols I've ever seen. She has no quirks or personality. And when it comes to colorful shows like this, everyone has a "thing". An interesting quirk, a standout outfit/hair, a stereotype to fill. But Matsuri has nothing. Bland personality, bland look, generic responses to everything, completely forgettable in every way. Every other character in the series is more memorable than her, which is a huge problem if she is supposed to be the icon for your series (and the low bar set by other characters). I have a feeling this won't be addressed, though some of the other characters probably still have a chance. Overall This series is a huge step backwards for the genre, and this franchise. At this point, the company should have enough money for better productions, not worse ones. If it doesn't change direction fast, this will no doubt be the worst idol anime I've ever seen. Being for children is no excuse for this shell of a series. If you're thinking of trying this, try the original Pripara instead, or Aikatsu which is just better in general even though they're also for kids. Or for the best idol shows, aim for something like Love Live. 


I still can't wrap my head around the premise of Waccha PriMagi!, the latest round from Tatsunoko Productions, the creator of the Pretty series.  Half school idol.  Half magic girl.  Half fashion-show. Three halves!  Poor arithmetic.  But with understanding the scope of the franchise so far developed in the Pri-chan et. al. series, throw that math book away!  It boils down to idol competition.  Girl vs. girl.  May the best song and dance routine rule the day!  Waccha PriMagi! just adds the aspect of magic in the line of entertainment. And, in any competition, it is important to know the players: Crowd favorite:  Matsuri Hibino and her magic cat-girl Myamu.  Matsuri, the series MC, has just caught the PriMagi! fever and wishes to break into the competition.  But, as a raw rookie, Matsuri needs to focus on her training, and her shyness even makes Myamu want to jump ship and back a winner. Odds-on favorite: Hina Yayoi who has been chasing the dream for a while, garnering second place for her efforts.  She is skilled and poised on stage, and her self-confidence can carry her through difficulties, though it suffers from nagging doubts whether she can catch the champion. 'Surprise' entry:  Miruki Amauri, who relies more on her cuteness and is too lazy to go for the gold.  She'll drop out of tournaments she is sure to lose in a gamble that the finals will be where she'll shine (and, as she hopes, everyone else bungles their performances). Darkhorse:  Lemon Kokoa.  Goth girl.  Gamer gal.  She is quite the eccentric with KJV-tainted speech and a hairline which reminds one of Beetle Bailey (hie unto thy Google or inquire to thine Alexa as to the visage of this indolent soldier of the comics world ... and this parenthetical rant might just also explain what I mean about 'KJV-tainted speech’), but she is extremely horrified of performance arts.  Even to the point of giving up the ghost.  Thankfully, she has a faithful familiar in the darkling rabbit Carron who will keep the ectoplasm inside Lemon. The GOAT (in this world of Tom Brady and Simone Biles, please, don’t have me explain what GOAT stands for) champion:  Jennifer Sumire Sol.  A radiant blonde who is the epitome of what PriMagi! is all about.  All the girls wish to equal her, except Hina, who wishes to surpass her.  This could be an element to watch for in future episodes. And it's the performances which make the episode.   The animation is warm and brilliant enough with flashes of fashion and the excitement of the stage.  But the performance kicks in the CGI.  Granted, you might detect a touch of 'file footage effect' after a while.  This is the flaw of formula-driven anime, but the technique is worth the endurance.  And the music does pop, again thanks to the sound affects used with the CGI sections of any given episode.  Given when Hina is seconds away from fubbing a performance, quick reactions and quicker anime flash smooths any poor performances, either by girl or animator. The element of magic added to the theme of Waccha PriMagi! is an innovation which moves a new realm into the world normal.  This means culture shock for the usually adorable, sometimes confused Myamu.  She and the other familiars which each performer has (and the familiars just up the kawai quotient) give a subtle depth as there is something for which girl and familiar much strive for ... and this might bring the pair to odds.  Plot twists are promising.

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