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Miki and Kazuki are both struggling at their separate jobs. Miki's bakery isn't getting business, and there is something missing from her desserts. Kazuki is working on a report related to curry for his company, but a coworker tells him he has the wrong approach to the project. After following his coworker around to learn his secret, Kazuki joins his coworker to go to a pachinko parlor and sushi shop. Meanwhile Miki and her friend also travel around the city to a fashion show, the same pachinko parlor, and a restaurant.
The commercial is part of a campaign, aimed at young people, called "Because of 'Mottainai' Tomorrow Will Change." The word "mottainai" is a uniquely Japanese word that is used to express regret over wastefulness of things or resources. It roughly translates to "what a waste!" The campaign seeks to use the word in contexts such as "If I give up, it'll be a waste" and "If I do nothing, it'll be a waste."
The story is set in a town that preserves nature and its natural attractions using technology. It centers on a protagonist who has drifted apart from his childhood friend, and uses the FlatFormer to reconnect through time and space.