Mottainai

Other (1 ep x 1 min)
2015
3.147 out of 5 from 178 votes
Rank #13,688
Mottainai

The commercial is part of a campaign, aimed at young people, called "Because of 'Mottainai' Tomorrow Will Change." The word "mottainai" is a uniquely Japanese word that is used to express regret over wastefulness of things or resources. It roughly translates to "what a waste!" The campaign seeks to use the word in contexts such as "If I give up, it'll be a waste" and "If I do nothing, it'll be a waste."

Source: ANN

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