OK, it's family friendly fun. The premise has been beaten to death in all forms of art. And yet, Little Witch Academia is so earnest and fun that it is absolutely fantastic. From the clever and distinct character designs (like a cartoon of Hogwarts), the brilliant backgrounds, the uplifiting cinematic music, multiple character arcs, and a bunch of jokes ranging from slapstick to situational via nerd and literary references, this is some top notch stuff.
Have no doubt, Little Witch Academia is cheesy, and invades Pixar territory with the plot style. It sets itself up to compete with the entire world of animation, and not only that, in the particularly fierce and high budget section of child friendly movies. You know what? Call me impressed.
The story is perhaps the weakest point of Little Witch Academia. It isn't anything special. The plot is very basic, naively sticking to the most general formula out there. It borrows plenty from Harry Potter; a muggle born witch not knowing the culture and sucking at flying on brooms, a trio led by super-snob as the school rivals, two best friends so they can match up, history of magic being a snoozefest, the "evil" good guy using potions... I could keep going on for ages. It also borrows from various other works. I'd actually really hate it if it wasn't so damn enjoyable.
The animation is top notch with a unique style that is on the border of anime and the cartoon network from a style point. The movement is glorious in its flow, not sticking to realism but rather revelling in the format to emote with body language so much more than adding more details to the character design. The care for the facial expressions is magnificent, giving us a range of personality in every interaction. As I mentioned, the backgrounds are downright glorious. And through it all, there is a vision of how it should be done, and they stick with it from start to end.
The sound is perhaps the weakest point, since I am comparing it to the best of Disney/Pixar/Dreamworks and not only anime. While the voice acting is superb, the soundtrack is a bit on the obvious side. It is overall a great fit for such a short piece, giving us tension when needed, and is uplifting and grand as well. Overall, it is a strong showing.
From a character perspective, the fact that they managed two complete character arcs while this being a world-creation/plot driven piece is one amazing accomplishment. Little Witch Academia manages to have a few memorable characters, and even manage to make them have some depth. There are the stereotypical characters, but luckily, the focus is more on their interactions when they're flat and depth is added when they're important to the plot.
I cannot recommend Little Witch Academia to just anyone. I will recommend it to everyone. This is half an hour your life will be better for spending.