Virtually no story and absolutely no action.
Simple, but cute and very bright characters.
Absolutely astonishing animation (fell in love with it within the first 10 seconds of the first episode (opening excluded)).
I know I am just a little bit weird, but I really enjoyed this series. Charming little episodes of cute nothingness that does not seem to repeat iself, flavored with some magnificent artwork and animation. Loved it, simple and straightforward.
Of course, to be completely fair I should say that half-an-episode openings are a bit irritating, that the series would not stand a chance in the normal 24-min format, and many other things. However, Aiura is not about that at all. Rather, it is about that warm cozy feeling that stays with you after every other episode.
It is a good representative of "what happens, when nothing happens" genre. And it happens so that I love it. Hence the overall score.