Constant panty shots, bouncing breasts and dubious camera angles are hallmarks of an Ecchi title. These titles are usually sexualized and designed to titillate, depicting perverted themes and focusing heavily on the female body. Nosebleeds, suspicious hand positions, faceplanting into bosoms, expressive and exaggerated body parts and other tropes characterize this genre.
Horror anime create an atmosphere of unease. Like a Mystery, they encourage viewers to learn more about their world... but there may secrets that are better left unexplored. Through eerie music and sounds, visceral or disturbing imagery, or startling moments, works of Horror make you worry about what gruesome thing is coming next.
Josei (女性), translated as "woman", is a demographic aimed at women from late teens through adulthood. These titles tend to be more mature, often focusing on realistic situations such as work life or romance. Josei is the counterpart of Seinen, a demographic aimed at older teens and men.