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These anime feature young, generally school-aged girls as defenders of love, life, and justice. They typically stumble upon the source of a magical power, or are granted one by allies that are aware of evil forces on the rise. Often by using a special item or with the help of a magical familiar, these characters are able to transform into an alter-ego ready to cause mischief or fight their foes. Magical Girl is a sub-genre of Henshin Heroes.

These anime showcase the joys and hardships of falling in love, whether a schoolgirl has an unrequited crush on her senpai, a Love Triangle occurs within a group of friends, or rivals become lovers through competition or their intense passion for each other.