For a film made by marketing people, Summer Wars is pretty good.
I imagine somebody wanted to make money, so they devised the perfect entertainment. It must have one appealing aspect per focus group, and must not disagree with anybody. Customers like familiarity, so we better use TV people instead of real voice actors. Customers hate surprises, so there should be constant hints of what will happen in 10 minutes. This will make them feel smart.
Hmm, something is missing. Sophistication! Better copy a commercial pop artist everybody loves. We'll just say we love him but weren't really inspired. And in case this frightens any old folks taking their grandkid to the movies, let's use plain old-fashioned designs for everything else.
On the topic of fear, there must be no uncontrolled drama, so we'll make it clear early on that no bad guys are involved and nobody on screen is at fault for anything. Finally, in case all our effort was in vain, put in as much product placement as possible without confusing the main feature with the ads. Oh, and ask those guys in creative if we can borrow their office. We'll just use the Wargames story so they can stay at home.
What angers me most is that I wasn't very bored, because Hollywood psychology works.
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