I rate things based on three sections.
In first section, the criteria are:
---Endings, Logic, Plot, character developement, character motives, fighting, Shipping ;)
In the second, the criteria are extras such as (but are not limited to):
---fillers, notable quotes, music, animation, sound, funniness, etc.
Personally, in the second section, the anime doesn't have to fulfill all of these or anything. These just add to the level on how much I like the anime.
In the third, even though there are some overlaps...
---sensuous, expressive, and sheerly cinematic plane
---sensous plane- if i just like it; if it appeals to my senses eg. sight and sound.
---expressive plane- it can provoke an emotion the anime is aiming for
---sheerly cinematic plane- plot, plot developement, point of view, etc.