Story: I think there is an exciting plotline to this series. I find the plot is a bit lacking at first because it's the same thing over and over again. With that said, it does eventually pick up and I could care less if they are repeating certain situations again. I think the repeatfullness adds to the show rather than take away. I know some people don't like to see the same situations over and over again.
Animation: Honestly, I believe in comparing this anime to the time it was created. How can someone compare this animation to something made to this year? You can't compare something made in the 90s and compare it to 2013. Animation has changed so much since then so with that being said, compare this animation to something made in the 90s. With that being sad, I would say it's pretty great quality. I do have some problems with it like it's not "bright" and "colorful" enough but that's me comparing to current animes.
Sound: I love the soundtrack to this series. It is so unbelievable that I can hear a certain song and immediately attach a certain emotion to it. I think this is one of the best anime series with a soundtrack I want to buy. Soundtrack plays a huge role in this anime to set you in the mood. The moment that always gets me is the Star Locket. That song is just killer for emotion. I'm such a softy.
Characters: I would say the main characters are the sailor scouts, Tuxedo Mask, Luna, and Artemis. Each character has an indivudual personality that stands out on their own. What I loved about this series was that they spent a great deal of time showing how each character acted in a certain setting. You get to learn a lot about these characters which makes them real. Remember, they are junior high school students so don't expect them to act so mature because I can gurantee you that you were a goofball in middle school too.
Overall: This is the first anime that I have ever seen and it is my favorite of all time. I can watch this show over and over again and skip to the parts I just want to watch. This anime introduced me into anime. I used to wake up at 6am every morning to watch this on FOX channel every morning. I am fortunate I was able to see this show because if I didn't, I would never have gotten into anime.(Well maybe I would have because of Pokemon) I would wake up at 6am every morning to watch this on FOX channel every morning. This is a great anime starter for everyone. This show appeals best for 7-12 year olds. People who watch this series after they are 20,(like me) already seen this show or know what this show is like.